Logistics & Customer Delivery Optimization

We don’t just help build the brand. We help deliver it.

The relationship with the customer does not end when the customer clicks Buy. For selected clients, Brand Support analyzes the complete product-to-customer experience — including packaging, fulfillment, shipping costs, carrier performance, returns and the customer’s experience when the product arrives.

Branded fulfillment packaging
The package is part of the brand.Presentation, protection, cost and customer experience all matter.
PackagingDesign, sourcing, sizing and presentation.
ShippingCarrier strategy, rates, zones and service.
FulfillmentProcesses and scalable operating options.
Customer DeliveryReturns, performance and arrival experience.
From the business to the customer

Improve what it costs to deliver — and how it feels when it arrives.

Brand Support evaluates what happens after the sale. Our objective is to help improve both how the product looks when it arrives and what it costs to get it there.

That means looking beyond the shipping label to the full delivery operation: packaging, fulfillment, carrier performance, returns, service expectations and the economics behind each shipment.

Product packaging and customer delivery
The package is part of the brand.A great product should not arrive in packaging that is oversized, expensive, damaged, difficult to open or inconsistent with the brand.
Packaging optimization

Look better. Protect better. Ship smarter.

Brand Support evaluates both the look and the function of packaging. We may recommend changes designed to:

↗Strengthen visual presentation
↗Improve the unboxing experience
↗Better protect the product
↗Reduce unnecessary package size
↗Reduce dimensional-weight charges
↗Improve multi-product configurations
↗Create better gift packaging
↗Support seasonal offerings
↗Improve packing efficiency
↗Reduce damage
↗Simplify returns
↗Improve sustainability where practical
↗Reduce unnecessary fulfillment expense
The cost behind every shipment

Shipping expenses can quietly consume profit.

Brand Support evaluates the client’s current delivery operation to identify unnecessary cost and inefficiency. Then we develop a delivery strategy appropriate for that specific business.

The goal is not simply a cheaper shipping label.The goal is a lower total cost of delivery without weakening the customer experience.
Existing carriers
Service levels
Package sizes
Package weights
Dimensional weight
Delivery zones
Residential delivery costs
Fuel and other surcharges
Returns
Shipping policies
Free-shipping thresholds
Fulfillment processes
Damage rates
Carrier performance
Customer delivery expectations
Volume creates leverage

More buying power across the delivery network.

As Brand Support manages logistics across participating brands, combined shipping volume can create stronger negotiating power with carriers, packaging companies, fulfillment providers and other vendors.

Brand Support may use that collective volume and its vendor relationships to negotiate more favorable pricing or service arrangements than an individual emerging or middle-market brand might otherwise obtain independently. Those negotiated advantages become part of the Brand Support managed logistics solution.

Our logistics optimization process

Evaluate. Optimize. Implement. Deliver value.

01
⌕

EVALUATE

We analyze current shipping, packaging, fulfillment and returns.

02
↗

OPTIMIZE

We identify opportunities to improve packaging, presentation, shipping costs and operational efficiency.

03
⇄

IMPLEMENT

We coordinate carriers, packaging vendors, fulfillment providers and other logistics partners.

04
✓

DELIVER VALUE

We measure cost, service and customer experience to help ensure the solution continues to support the business as sales grow.

Better delivery can create better margins

Look beyond the top-line sale.

Growing sales is important. Keeping more of the revenue generated by those sales is just as important.

When shipping becomes more efficient, packaging is optimized and fulfillment improves, those savings can strengthen the economics of the business. Brand Support helps brands consider what it actually costs to deliver the promise they made to the customer.

Packaging Design & SourcingDesign, materials, sizes, inserts and vendor selection.
Carrier StrategyCarrier evaluation, rate structures, service levels and shipping alternatives.
Fulfillment EvaluationInternal fulfillment, third-party fulfillment and scalable options as volume grows.
Returns StrategyPolicies and processes that balance customer experience with operational cost.
Vendor CoordinationManaging the relationships required to execute the delivery strategy.
Shipping AnalyticsEvaluating cost, performance and opportunities for continued improvement.
Our impact

From the business to the front door.

Stronger Brands.
Lower Costs.
Greater Opportunities.
Lasting Value.

We help clients determine what to sell. We help determine how to position it. We help create opportunities to sell more of it. And we help make sure getting it into the customer’s hands is efficient, functional and worthy of the brand.

Logistics can stand alone or support a growth partnership

Is your delivery operation ready for the next stage of growth?

Tell us where the brand stands today. Brand Support can evaluate whether Logistics & Customer Delivery Optimization, a Growth Partnership, or a combination of both may be appropriate.